Arlington, VA–April 25, 2012

Full-service creative agency Pappas Group is pleased to announce the arrival of its new Creative Director of Copy and Content, Mick Sutter. Sutter joins Pappas following 15 years at Arnold Worldwide where he most recently served as senior vice president and creative director.

At Pappas Group, Sutter will lead the copy and content side of the creative team. He will join fellow Creative Director Stefan Poulos to lead integrated brand strategy campaigns for a growing number of notable clients, including AARP, Georgetown University School of Continuing Studies, and Hilton brands, such as Hilton HHonors, DoubleTree by Hilton, and Hilton Hotels and Resorts.

“We recognize that high-quality content is at the core of any smart brand strategy. But content is not just copywriting—it’s building and telling great stories about a brand,” said Pappas Group Founder and President Anthony Pappas. “That’s where Mick comes in. Hiring Mick as creative director of content is one way that we are orchestrating our approach to business. By outfitting our organization with his in-depth experience and forward-thinking mentality we’re enabling the Pappas team to better serve existing and new clients to come.”

At Arnold Worldwide, Mick oversaw the Washington, D.C. office’s largest client, Amtrak, and was responsible for all disciplines of work, including digital, social, event, print, outdoor and broadcast. His acclaimed work for brands, including BBC America, The Bahamas Ministry of Tourism, Choice Hotels International, Colonial Williamsburg, McDonald’s and USA TODAY has been recognized by The One Show, Communication Arts, Cannes, Clios, Effies, and more.

“The brands and opportunities coming in the door at Pappas Group are jaw-slackening,” said Sutter. “I can only hope the experience and insight I bring to the table are equal to what I know I’ll learn from this highly-successful, innovative team. It’s the first time in a long time that I’ve truly felt that the sky’s the limit.”

Arlington, VA – September 15, 2011 – Clyde’s Restaurant Group has unveiled “Good Things Have A Way Of Coming Together,” a campaign created by Pappas Group to promote Clyde’s new locally-sourced, grass-fed, hormone-free hamburger.

Inspired by the near-hero status of the Clyde’s burger, Pappas Group wanted to elevate burger enjoyment to an artistic experience. Pappas collaborated with renowned photographer, Adam Levey of Portland, Oregon, who captured imagery of a Clyde’s burger suspended in mid-air. The collaboration resulted in a dramatic, whimsical celebration of a menu item that has been a favorite among Clyde’s diners for over 30 years.

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Arlington, VA – May 27, 2011 – Pappas Group is pleased to announce the addition of five new members to the Pappas team: Keith Mallett, Studio Director, Jenn Hunley, Experience Planner, Isaac Rickert, Interactive Producer, James Widener, Production Designer and Liz Buchanan, Media Planner. The new hires are part of a continued growth strategy for the agency, supporting both new clients and expanding relationships with current clients. Read more

Arlington, VA – April 19, 2011 – Pappas Group, a full-service creative agency, last night premiered its new national television spot for Rosetta Stone, a leading provider of technology-based language-learning solutions. The advertisement, which made its U.S. debut on Monday, April 18, on Anderson Cooper 360, launches Rosetta Stone’s first integrated brand campaign.  The spot was developed by Pappas Group to capture the human emotions and experiences that inspire people to learn a new language.

Pappas Group’s concept for the television spot is based upon the profound emotional link between language learning and community. The premiere signifies the official kick off of Rosetta Stone’s integrated campaign, “More than Words: Understanding.” Read more

Arlington, VA – April 6, 2011 – In late February, adding to a growing roster of entertainment clients, TLC awarded Pappas Group with the opportunity to produce an integrated campaign promoting the launch of the new series, EXTREME COUPONING and its April 6 premiere. Pappas Group, a leading full-service creative agency, developed a campaign featuring an on-air spot, print and digital ads, all rooted in the theme that for the dedicated discounter, it’s not just a coupon, it’s a calling. Read more