Arlington, VA – September 15, 2011 – Clyde’s Restaurant Group has unveiled “Good Things Have A Way Of Coming Together,” a campaign created by Pappas Group to promote Clyde’s new locally-sourced, grass-fed, hormone-free hamburger.

Inspired by the near-hero status of the Clyde’s burger, Pappas Group wanted to elevate burger enjoyment to an artistic experience. Pappas collaborated with renowned photographer, Adam Levey of Portland, Oregon, who captured imagery of a Clyde’s burger suspended in mid-air. The collaboration resulted in a dramatic, whimsical celebration of a menu item that has been a favorite among Clyde’s diners for over 30 years.

Read more

Arlington, VA – May 27, 2011 – Pappas Group is pleased to announce the addition of five new members to the Pappas team: Keith Mallett, Studio Director, Jenn Hunley, Experience Planner, Isaac Rickert, Interactive Producer, James Widener, Production Designer and Liz Buchanan, Media Planner. The new hires are part of a continued growth strategy for the agency, supporting both new clients and expanding relationships with current clients. Read more

Arlington, VA – April 19, 2011 – Pappas Group, a full-service creative agency, last night premiered its new national television spot for Rosetta Stone, a leading provider of technology-based language-learning solutions. The advertisement, which made its U.S. debut on Monday, April 18, on Anderson Cooper 360, launches Rosetta Stone’s first integrated brand campaign.  The spot was developed by Pappas Group to capture the human emotions and experiences that inspire people to learn a new language.

Pappas Group’s concept for the television spot is based upon the profound emotional link between language learning and community. The premiere signifies the official kick off of Rosetta Stone’s integrated campaign, “More than Words: Understanding.” Read more

Arlington, VA – April 6, 2011 – In late February, adding to a growing roster of entertainment clients, TLC awarded Pappas Group with the opportunity to produce an integrated campaign promoting the launch of the new series, EXTREME COUPONING and its April 6 premiere. Pappas Group, a leading full-service creative agency, developed a campaign featuring an on-air spot, print and digital ads, all rooted in the theme that for the dedicated discounter, it’s not just a coupon, it’s a calling. Read more