On Monday, April 18, we premiered our national television spot for Rosetta Stone on Anderson Cooper 360. The spot is the first ever consumer-focused brand advertisement for Rosetta and serves as the official kick off of “More Than Words: Understanding,” a new integrated brand campaign.
The concept for the television spot is based upon the profound connection between language learning and community and captures the human emotions and experiences that inspire people to learn a new language.
Check out our behind the scenes photos, our press release and be sure to view the final ad below.
Art Director: Stefan Poulos
Copywriter: Ian Young
Account Manager: Becky Radich
Project Manager: Chelsea Hurley
Director: Jeanne Kopeck
DP: Andrew Turman
Executive Producer: Peter Thron
Producer: Erin Ward
Post Producer: Brianna Kapell
Editor: Walt Padgett
Animation/VFX: Andimages, John Brisnehan