TLC’s new series “Extreme Couponing” premiered April 6th, spotlighting some of the most dedicated discounters from all across the land. When Pappas Group was tapped by TLC to develop an integrated campaign to promote the launch of “Extreme Couponing”, we knew we wanted to make the show standout, similarly to our campaigns for “Future Weapons,” which attracted more than 5 million visitors in thirty days to their website and for “Deadliest Catch,” which drove an entire social community fan base to a single online location.
For “Extreme Couponing,” we began the physical construction of a 64 square foot wall consisting of over 50,000 coupons which would become the flagship prop of the campaign and can be seen in both print and digital spots. The great wall of coupons has a new home at the headquarters of Discovery Communications.
TLC and Pappas Group’s on-air spot began its run on March 23rd and can be seen HERE
Check out some behind the scenes photos from our shoot HERE
Read our press release HERE
The end result? The premiere of”Extreme Couponing” led all Wednesday cable programs in ratings among the coveted 18-49 demographic.
Trackbacks/Pingbacks