Deliver(ing) Big

We’ve made a declaration here at Pappas Group; deliver big. Actually, we’ve called this our mantra for a while now, we’re just now proclaiming it externally. We saw an opportunity in a recent ad placement in the Adweek DC program. We wanted to do something different. Something that would be an example of what we try to do everyday for our clients. And that is taking a seemingly simply deliverable, and turning it into a bigger idea. We started with the print ad below by doing our own version of a D.C. declaration…

Copy: [We the creatives of the D.C. Ad Community hereby declare that we will elevate our game. Art Directors and Designers, Copyriters and Strategists, Coordinators and Managers; this is our moment. The time has come to deliver more than what is expected. It is time we band together and solemnly swear that the concepts we create will transcend the campaigns we execute. From here on, we consent to nothing but our best work. This is not about tactics like postcards, banners or traditional ads; it is about digging deeper for ideas, creating experiences that matter and taking risks to reap greater rewards. As a city, our reputation is only as good as the work we produce. As creatives, we are responsible for elevating both. Our ideas do not have to be limited to tactics or by budgets. We will always deliver big. The days of waiting for a groundbreaking opportunity to arrive in a neat little basket are over. That basket is, and always has been, a myth. We create our opportunity. We deliver big. Always. Because when we do, we elevate ourselves, our agencies, our clients and our city.]

On the bottom of the ad, we enabled a QR Code that when you scanned it with your smart phone, it would immediately take you to a site where you can digitally “sign”  the declaration. Our instinct was that there would be other marketers and creatives in the community that would join this movement to elevate our collective work.

Of course, we made a declaration website at deliverbig.co where you could read the declaration, sign it and share among the community. We were pleased that we had so many kind comments and followers from the D.C. area and beyond. So, if you’re buying what we’re selling… head over to the site and make it official!