Advertisers have access to more consumer data than ever before. With a more focused way of understanding preferences, behavior, sentiment, purchasing patterns, how do these insights inform the creative process? Join Pappas Group at 6:30 PM tomorrow, February 16th, at CIDA Georgetown for Social Media Week DC panel featuring Anthony Pappas which answers what data does for us. The event will feature heavy hors d’oeuvres and a cash bar with the first drink FREE thanks to Rocketfuel. Call 703-683-5954 with questions or to purchase tickets.
Archive for the ‘Social Media’ Category
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26 January2012
SCS Impact
The launch of the new Georgetown University School of Continuing Studies’ Impact site puts the school in rare air. This unique platform designed and developed by Pappas Group serves as an open collaboration environment for students, alumni, faculty and the public. The community allows Georgetown SCS to showcase professors, provide a soapbox for student thought leaders and share the inner workings of SCS with the public. Visit the site, create a profile (which can connect to your LinkedIn, Twitter, Facebook), post discussions, comments, share stories and testimonials or unveil the next big idea.
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24 January2012
Top Tweets from What’s Next DC: Your Marketing and Communications Roadmap
On January 23rd, 2012 over 400 bright minds collaborated at DC’s latest marketing and communications conference, What’s Next. Speakers came from across the country and included representatives from Facebook, Mashable, HBO, The World Bank, Washington Post, Hilton, NASA, and IBM. We’ve gathered top tweets from the event, offering plenty food for thought.
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10 January2012
Google Announces Search, Plus Your World: What Does It Mean For Your Business?
Announced earlier today, Google brings Your World to their Search. That’s assuming you’ve started to build a version of your world on Google Plus. Now, when you’re logged into your Google Plus account and searching on google.com you have an option to search the public web (as you are currently familiar with it) or to click on the personal icon and see results from people you are connected with – turning google.com from a search engine that understands content to one that also values people and your relationships.
Search, plus Your World will feature the following:
- More personal results based on information you have either shared with your circles or information shared from your circles specifically with you.
- Profiles will come up in search results from those close to you or whom Google thinks you might be interested in based on your search.
- Google Plus pages sharing related information, those you are already connected to or that might be of interest to you. Read more
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17 November2010
Delivering Pappas Access
Three months ago, Kate Lysaught wrote about her experience getting hooked up to the Pappas IV. Not to be taken lightly, the Pappas IV has been known to cause frequent caffeine cravings and uncontrollable outbursts of creativity with new Pappasites sometimes needing weeks to develop a proper tolerance. Nevertheless, we’ve witnessed its incredible benefits when taken with a ready mind, so we’re providing more Pappas access (or Pappaccess) than ever before.
The Pappas Twitter now offers daily links and laughs while this very blog will be updated with more musings and mumblings directly from the Pappas team. The Pappas Newsletter has evolved into a monthly serving of news and notes and the Pappas Group Facebook page is your destination for photos and commentary. For press releases, appearances, award announcements and Anthony’s most recent Washington Business Journal column, visit the Pappas News section of our website.
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14 July2010
On the Evolution of Location Sharing Apps…
Every planner loves social media, and I am no different. I consume it, I contribute to it, I even talk about it when I’m away from the interwebs. I really think it’s the cats meow and I’m glad it’s here to stay.
I’m just going to put this right out there – I can’t stand Foursquare. Now, I’ve never actually opened a Foursquare account, but a little over a year ago I kept seeing all these updates invading my threads that simply stated a location. With a bad taste in my mouth, I immediately began deleting any party guilty of clogging my twitter feed. I get it, I get the gaming aspect, I get the ego boost of virtually showcasing how you have a life, and I get the data mine of information that advertisers are afforded when people actually use the app. But what I don’t get is what utility it serves.
I was really hoping the “Please Rob Me” site would put a stop to the over sharing of pointless information, but alas it did not. Recently the folks at Barbarian Group up in New York created a service calculating distance to mayorship! Wow, really, it’s that serious!?! I often hear the chatter of needing to “check in” and a few Facebook and Twitter feeds spam me with Foursquare input. Which begs me to question myself, Am I all alone in my distaste of Foursquare?
