28 July2010
The New PRWeb
PRWeb.com, designed and built by Pappas, just launched a few days ago to much acclaim in the twittersphere. PRWeb, one of the leading online news release companies, came to Pappas Group to take their company to the next level. Our strategy team came back with a strong, clear vision of what their values are and how to articulate that to their website visitors.
09 July2010
DS3: Stefan Poulos “Brand Experience: A Syfy Story” from Viget Labs on Vimeo.
So I figured I’d share this video from the Design Share event at Viget Labs a few weeks ago. Stefan presented the Syfy brand guide and discusses what went into the design and identity of the recently transformed brand. One of the big ideas from this presentation has to do with design experiences – you know, the actual experience you have when interacting with a brand versus just browsing through a sleek website.