Archive for the ‘Interactive’ Category

  • 26 January2012

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    SCS Impact

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    The launch of the new Georgetown University School of Continuing Studies’ Impact site puts the school in rare air. This unique platform designed and developed by Pappas Group serves as an open collaboration environment for students, alumni, faculty and the public. The community allows Georgetown SCS to showcase professors, provide a soapbox for student thought leaders and share the inner workings of SCS with the public. Visit the site, create a profile (which can connect to your LinkedIn, Twitter, Facebook), post discussions, comments, share stories and testimonials or unveil the next big idea.

     

  • 20 January2012

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    Go To The GRAMMY®s

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    To help Hilton Hotels and Resorts celebrate 24 years as the Official Hotel of the GRAMMY Awards, Pappas Group has created the Go To The GRAMMYs Contest. Simply share your most memorable musical journey on Facebook and you could win a trip to the 55th annual Grammy Awards in 2013. Visit the new site for more details on the contest, a look back at Hilton’s very own musical history and a music lover’s travel guide.

  • 06 December2011

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    Catch-A-Cookie!: A DoubleTree by Hilton Holiday Experience

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    Check out what we whipped up for DoubleTree by Hilton’s holiday card. This year, we went with something slightly different than the usual e-card, the chance to kick back and have a little fun with their classic cookie! Visit Happy Holidays from Doubletree to play and rack up a new high score. Be warned, it might be addictive.

     

  • 28 September2011

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    The Extreme Couponers Are Back

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    The season one premiere of the hit TLC show, Extreme Couponing, debuted by leading all Wednesday cable programs in ratings among the coveted 18-49 demographic. Season two kicked off this past Wednesday with two brand new episodes. Click here to see our campaign for season one which was highlighted by a 64 foot great wall of 50,000 coupons. Click below to expand a few of the takeovers we created to help build buzz for season two.

  • 26 August2011

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    Anthony Pappas’ 2011 Digital Trends Preview

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    Back in January, Anthony Pappas’s Washington Business Journal column, “Branding: The Bottom Line,” focused on potential trends in digital for the upcoming year. Now that we are more than halfway through 2011, comment below on what you think will be big in digital for the remainder of the year.

    Why 2011 won’t be like 2010
    I’m sure you’ve heard the statistics; 1 in every 13 people on earth has a Facebook page, over 70% of the worlds’ population has a mobile phone. Words such as digital, mobile, and social are inescapable in daily life and becoming almost as ubiquitous as their presence in marketing plans. It’s been gradual, but within the last few years, I’ve seen even the most conservative brands and organizations clamoring for a digital strategy or at the very least, a ‘presence’ online.

    However, 2011 won’t be about statistics or buzzwords or a ‘presence’ online. What you can expect to encounter in digital in 2011 is the precursor of what will become the norm in 2012. If you can incorporate the tactics of the future into your 2011 marketing, your brand, company, organization will not only be seen as a thought leader, but will directly impact the bottom line. Let’s take a step beyond the next step. Let’s explore some of these trends… Read more

  • 26 April2011

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    It’s A New Kastle

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    With six regional offices across the US and Australia, Kastle Systems provides industry leading, fully managed, remote building management and office security. However, until recently, Kastle Systems could not provide their customers, current and potential, with a competitive online user experience. Pappas Group was called on to redesign the Kastle Systems website and provide the security brand with a new corporate identity.Pappas looked to develop a new identity that conveyed trustworthiness, credibility, security, and expertise while still being recognized as an evolution of the current logo that established clients are familiar with. The 3-pronged castle mark was evolved into a fresh and more professional identity. Rotating the castle wall to be viewed on a 45 degree angle created a more dimensional icon.Bringing the type out from inside the mark allowed for a nicer overall shape and a clean, utilitarian san-serif with some subtly unexpected and unique characteristics was chosen for the brand and customized for the logotype.Click the image the image below for the old Kastle Systems homepage. [Click HERE for the new Kastle Systems website."]

  • 05 April2011

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    It’s Not Just a Coupon. It’s a Calling.

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    TLC’s new series “Extreme Couponing” premiered April 6th, spotlighting some of the most dedicated discounters from all across the land. When Pappas Group was tapped by TLC to develop an integrated campaign to promote the launch of “Extreme Couponing”, we knew we wanted to make the show standout, similarly to our campaigns for “Future Weapons,” which attracted more than 5 million visitors in thirty days to their website and for “Deadliest Catch,” which drove an entire social community fan base to a single online location.

    For “Extreme Couponing,” we began the physical construction of a 64 square foot wall consisting of over 50,000 coupons which would become the flagship prop of the campaign and can be seen in both print and digital spots. The great wall of coupons has a new home at the headquarters of Discovery Communications.

    TLC and Pappas Group’s on-air spot began its run on March 23rd and can be seen HERE

    Check out some behind the scenes photos from our shoot HERE

    Read our press release HERE

    The end result? The premiere of”Extreme Couponing” led all Wednesday cable programs in ratings among the coveted 18-49 demographic.

  • 11 March2011

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    From Docufide to Parchment

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    In the last two months Pappas Group has helped begin the transition of Docufide to Parchment Inc. With over 7,000 high schools, colleges and universities, and hundreds of thousands of individuals exchanging millions of transcripts and other student records, Docufide by Parchment is the largest network for academic credentials in the world. The name change reflects the company’s strategy to both transform the way education credentials are exchanged and used by education institutions, and to empower individuals, throughout their lives, to personally store, share, and put their education credentials to work. Be sure to visit the improved Docufide website and the brand new Parchment site.

  • 17 November2010

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    Delivering Pappas Access

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    Three months ago, Kate Lysaught wrote about her experience getting hooked up to the Pappas IV.  Not to be taken lightly, the Pappas IV has been known to cause frequent caffeine cravings and uncontrollable outbursts of creativity with new Pappasites sometimes needing weeks to develop a proper tolerance.  Nevertheless, we’ve witnessed its incredible benefits when taken with a ready mind, so we’re providing more Pappas access (or Pappaccess) than ever before.

    The Pappas Twitter now offers daily links and laughs while this very blog will be updated with more musings and mumblings directly from the Pappas team.  The Pappas Newsletter has evolved into a monthly serving of news and notes and the Pappas Group Facebook page is your destination for photos and commentary.  For press releases, appearances, award announcements and Anthony’s most recent Washington Business Journal column, visit the Pappas News section of our website.

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  • 29 September2010

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    Deliver(ing) Big

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    We’ve made a declaration here at Pappas Group; deliver big. Actually, we’ve called this our mantra for a while now, we’re just now proclaiming it externally. We saw an opportunity in a recent ad placement in the Adweek DC program. We wanted to do something different. Something that would be an example of what we try to do everyday for our clients. And that is taking a seemingly simply deliverable, and turning it into a bigger idea. We started with the print ad below by doing our own version of a D.C. declaration…

    Read more

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