Archive for the ‘Event’ Category

  • 02 February2012

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    Event: Brand Bowl Review with the DC Ad Club

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    Some of us watch the football, the rest of us sit through it for the ads. What better way to keep the party rolling than a lively Brand Bowl discussion with the DC Ad Club? Join our industry’s top creative directors Chuck Husak of August, Lang & Husak, Matt Smith of SmithGifford, Leslie Bradshaw of Jess3, and our own Stefan Poulos, as they kick-off a panel discussion February 7th at 6:00 p.m. Hors d’oeuvres will be served and a cash bar available. Grab your tickets fast, price increase on February 3rd!

    Kick-off: Tuesday, February 7, 2012, 6 – 8:30 pm
    Home Field: Ketchum // 2000 L St NW # 300 // Washington, DC 20036
    Metro: Farragut North (Red), Farragut West (Blue/Orange), Dupont (Red)
    Cost: Ad 2 DC & Student Members: $20; DC Ad Club Members: $25; Non-Members: $35 (price increase Feb 3rd + $10)

    Click here to register

  • 24 January2012

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    Top Tweets from What’s Next DC: Your Marketing and Communications Roadmap

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    On January 23rd, 2012 over 400 bright minds collaborated at DC’s latest marketing and communications conference, What’s Next. Speakers came from across the country and included representatives from Facebook, Mashable, HBO, The World Bank, Washington Post, Hilton, NASA, and IBM. We’ve gathered top tweets from the event, offering plenty food for thought.

  • 20 January2012

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    Go To The GRAMMY®s

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    To help Hilton Hotels and Resorts celebrate 24 years as the Official Hotel of the GRAMMY Awards, Pappas Group has created the Go To The GRAMMYs Contest. Simply share your most memorable musical journey on Facebook and you could win a trip to the 55th annual Grammy Awards in 2013. Visit the new site for more details on the contest, a look back at Hilton’s very own musical history and a music lover’s travel guide.

  • 29 July2011

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    BbWorld 2011

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    This year’s BbWorld was held in Las Vegas with over 2,300 attendees from 750 different institutions. Pappas Group helped Blackboard create event signage, program guides and other event materials including 7 sizzle videos that played in the Bb booth. See some of our work below and congrats to Blackboard for hosting another successful conference! All event photos are courtesy of Blackboard Inc. and can be found HERE.

  • 07 July2011

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    Events DC

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    On June 22nd, city, business and community leaders joined together to celebrate the unveiling of a brand new identity for the Washington Convention and Sports Authority, now known as Events DC.

    The press conference, held at the Walter E. Washington Convention Center, showcased the new name, logo, tagline, collateral materials, landing pages, and videos, all designed and created by Pappas Group.

    Events DC, formerly known as WCSA, was created in 2009 as a result of a merger between the Washington Convention Center Authority and the D.C. Sports and Entertainment Commission. However, the WCSA brand quickly became cumbersome and Pappas Group was brought on to further align the brand with two other brands that are central to the District’s meetings and tourism industry, “Washington DC” and “Destination DC,” also a Pappas client.

    On the rebrand, Washington, DC Mayor Vincent Gray said, “Building on the nexus between these organizations in the District of Columbia supports our ‘One City’ vision and contributes to making the nation’s capital a more exciting, livable, workable and prosperous city.”

    The three brands now all feature large D.C. block letters joined by a central star. The new Events DC name will be the focus point of a marketing effort intended to draw more events to the Convention Center, RFK Stadium and the D.C. Armory and will build on the city’s $5 billion per year tourism industry.

    Check out the brand new website and view photos from the June 22nd press conference.

  • 22 June2011

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    The VCI National Field Meeting

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    The VCI National Field Meeting is a three-day summit attended by 150 employees from the VW Credit, Inc. Leadership Team, Field Staff, Risk Management, Remarketing, Sales and Marketing, and Credit & Funding. The National Field Meeting is a once-a-year opportunity to bring all staff together to learn more about the overall vision of VW Credit, Inc. and VW Credit Canada, Inc., discuss key initiatives, share best practices, and visit the home of the new Volkswagen Plant in Chattanooga, TN.

    Pappas Group worked to develop both the creative concept and the event identity. In addition, Pappas was responsible for the production of three general session videos, a guide book, banners, presentation templates, table tents for dinner, passports and t-shirts for the “Amazing Race” team building event, welcome and directional signage both at the event and the airport in addition to providing on-site event support.



  • 17 March2011

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    Five Great Brands, Five Addys

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    On Tuesday, March 15th, much of our East Coast office attended the DC Addy Awards where we were honored with five awards in the Interactive Media category.  The award-winning work was for the following projects:

    The new ‘PRWeb‘

    Volkswagen’s ‘Miles to Money minisite‘

    Blackboard’s ‘Talk to BB minisite‘

    Georgetown University’s ‘School of Continuing Studies website‘

    .CO Internet’s ‘Opportunity.CO‘

    View our other recently honored work here.

  • 09 July2010

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    The Power of Brand Experience

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    DS3: Stefan Poulos “Brand Experience: A Syfy Story” from Viget Labs on Vimeo.

    So I figured I’d share this video from the Design Share event at Viget Labs a few weeks ago. Stefan presented the Syfy brand guide and discusses what went into the design and identity of the recently transformed brand. One of the big ideas from this presentation has to do with design experiences – you know, the actual experience you have when interacting with a brand versus just browsing through a sleek website.

    Read more