Archive for the ‘Design’ Category

  • 07 July2011

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    Events DC

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    On June 22nd, city, business and community leaders joined together to celebrate the unveiling of a brand new identity for the Washington Convention and Sports Authority, now known as Events DC.

    The press conference, held at the Walter E. Washington Convention Center, showcased the new name, logo, tagline, collateral materials, landing pages, and videos, all designed and created by Pappas Group.

    Events DC, formerly known as WCSA, was created in 2009 as a result of a merger between the Washington Convention Center Authority and the D.C. Sports and Entertainment Commission. However, the WCSA brand quickly became cumbersome and Pappas Group was brought on to further align the brand with two other brands that are central to the District’s meetings and tourism industry, “Washington DC” and “Destination DC,” also a Pappas client.

    On the rebrand, Washington, DC Mayor Vincent Gray said, “Building on the nexus between these organizations in the District of Columbia supports our ‘One City’ vision and contributes to making the nation’s capital a more exciting, livable, workable and prosperous city.”

    The three brands now all feature large D.C. block letters joined by a central star. The new Events DC name will be the focus point of a marketing effort intended to draw more events to the Convention Center, RFK Stadium and the D.C. Armory and will build on the city’s $5 billion per year tourism industry.

    Check out the brand new website and view photos from the June 22nd press conference.

  • 05 July2011

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    HAPPY 235th AMERICA!!!

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    How did the Pappas staff honor their mother on the Fourth? Pappas interns Cali Hellerman & Joseph Le have created a nice digestible infographic to showcase how Pappasitas honored USA! USA! on its birthday.

    How’d you spend your Fourth?

  • 22 June2011

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    The VCI National Field Meeting

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    The VCI National Field Meeting is a three-day summit attended by 150 employees from the VW Credit, Inc. Leadership Team, Field Staff, Risk Management, Remarketing, Sales and Marketing, and Credit & Funding. The National Field Meeting is a once-a-year opportunity to bring all staff together to learn more about the overall vision of VW Credit, Inc. and VW Credit Canada, Inc., discuss key initiatives, share best practices, and visit the home of the new Volkswagen Plant in Chattanooga, TN.

    Pappas Group worked to develop both the creative concept and the event identity. In addition, Pappas was responsible for the production of three general session videos, a guide book, banners, presentation templates, table tents for dinner, passports and t-shirts for the “Amazing Race” team building event, welcome and directional signage both at the event and the airport in addition to providing on-site event support.



  • 08 June2011

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    Pure Matters

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    Besins Healthcare approached Pappas Group with the goal of developing a new brand, a unique provider of the finest natural supplements and engineered nutraceuticals. Pappas Group went through an extensive naming process with Pure Matters eventually rising to the top. The name Pure Matters was chosen partly for its ability to be used in a sentence, such as, “Pure Matters for Healthy Bones,” so the name can live alone or as part of a message describing the product itself.

    As we began to concept the new brand’s identity, the logo was deliberately kept simple with hopes the mark would tend to engage itself with the audience instead of just living as a static mark on the box. Our objective was to make the audience confident about what’s inside the bottle and develop connection to the brand’s story.

    Pure Matters launched earlier this week and last month, our Pure Matters style guide won an inaugural Brand New Award presented by Under Consideration.

  • 26 April2011

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    It’s A New Kastle

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    With six regional offices across the US and Australia, Kastle Systems provides industry leading, fully managed, remote building management and office security. However, until recently, Kastle Systems could not provide their customers, current and potential, with a competitive online user experience. Pappas Group was called on to redesign the Kastle Systems website and provide the security brand with a new corporate identity.Pappas looked to develop a new identity that conveyed trustworthiness, credibility, security, and expertise while still being recognized as an evolution of the current logo that established clients are familiar with. The 3-pronged castle mark was evolved into a fresh and more professional identity. Rotating the castle wall to be viewed on a 45 degree angle created a more dimensional icon.Bringing the type out from inside the mark allowed for a nicer overall shape and a clean, utilitarian san-serif with some subtly unexpected and unique characteristics was chosen for the brand and customized for the logotype.Click the image the image below for the old Kastle Systems homepage. [Click HERE for the new Kastle Systems website."]

  • 17 March2011

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    Five Great Brands, Five Addys

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    On Tuesday, March 15th, much of our East Coast office attended the DC Addy Awards where we were honored with five awards in the Interactive Media category.  The award-winning work was for the following projects:

    The new ‘PRWeb‘

    Volkswagen’s ‘Miles to Money minisite‘

    Blackboard’s ‘Talk to BB minisite‘

    Georgetown University’s ‘School of Continuing Studies website‘

    .CO Internet’s ‘Opportunity.CO‘

    View our other recently honored work here.

  • 11 March2011

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    From Docufide to Parchment

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    In the last two months Pappas Group has helped begin the transition of Docufide to Parchment Inc. With over 7,000 high schools, colleges and universities, and hundreds of thousands of individuals exchanging millions of transcripts and other student records, Docufide by Parchment is the largest network for academic credentials in the world. The name change reflects the company’s strategy to both transform the way education credentials are exchanged and used by education institutions, and to empower individuals, throughout their lives, to personally store, share, and put their education credentials to work. Be sure to visit the improved Docufide website and the brand new Parchment site.

  • 16 February2011

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    Recognizing The Power Of Web Creativity

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    What’s our favorite part of getting big shiny awards?  Sharing them with our clients, of course.  We are especially thrilled for these six fantastic brands who helped make this award winning work a real possibility.

    Pappas Group was honored with five W3 awards: one Best In Show, two Gold and two Silvers.

    Here is the selected work…

    Silver

    Video or Motion Graphics, VW Holiday Card

    Top Professional Services Website, Network Solutions

    Gold

    Best Shopping Website, Bali Uplift

    Best Computer/IT Website, Talk to BB, Blackboard Minisite

    Best In Show

    Discovery Channel, Deadliest Catch Network

    Play around with the Catch Network HERE.

    Also, our internal brand guide for the Syfy channel was named “Best in Class” from the Interactive Media Awards, the highest honor they bestow.

  • 06 January2011

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    Another failure or pure genius?

    on

    There have been a number of very high profile identity changes in the last year that have been utter failures (see: Tropicana and Gap).  It may be time to add Starbucks to the list.  In unveiling its 40th anniversary logo and signaling its intent to go beyond coffee, Starbucks forgot one critical factor – it’s name.

    While there’s a Starbucks on every corner and billions of disposable cups emblazoned with its identity litter the country, they all prominently display the Starbuck’s Coffee name.  The new identity leapfrogs the logical intermediary step of dropping coffee from the name and instead eschews the Starbucks name all together. It’s asking an awful lot from consumers to make that leap with them, especially as the brand enters new markets.

    In my opinion, it’s a conceited and not so veiled attempt to join the iconic ranks of Nike and Apple in the upper echelon of the brand world.  When your name is your greatest asset, why would you run from it?  In Starbucks case, I guess that’s a luxury they believe money and ubiquity can buy them.

    A couple projections from a strategy guy.

    Expect huge amounts of backlash on this one in the short term from angry customers much like what we saw with Pepsi, Gap, Tropicana and every other enormous brand that updates its identity, but don’t expect Starbucks to fold like Gap did.  And, I would expect the decidedly down-to-earth, Dunkin’ Donuts to use this change to their advantage and maybe even provoke a fight and try to win over some angry Starbucks customers.  I ain’t angry, but I do love me some Dunkin Donuts!

    Thoughts?

  • 30 November2010

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    Letterpress Love

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    I don’t know if its my heightened awareness, or if there really is a resurgence of the art-form, but I am starting to see more and more letterpress media and attention where ever I go. Typeface the film does a wonderful job of telling the story of the dying craft and how its being kept alive, and really was a great film to watch as I begin my adventures in letterpress.

    With all this popping up on my radar, I recently got to take part in a letterpress project at nearby studio, Pyramid Atlantic. It was a chance to experiment with vintage printing techniques, meet a bunch of local designers and get my hands dirty and play!

    Pyramid Atlantic does a promotional calendar every year, and the proceeds go to funding the studio. A different artist designs and prints each month, and I got to do February. After rounds of idea editing and mockups, I chose to go with the ‘love is a battlefield’ idea, submitted art work for plates to be made. Then I spent a Saturday mixing just the right purple and grey, and rolling out 120 copies of my month. Once everyone had completed theirs, the group of us met for a letterpress happy hour / assembly line, where most of us got to meet for the first time.

    It was a great time and I can’t wait to start my next letterpress project. You can read more about Pyramid and see all the month designs on the PA blog. –And you can get your own 2011 copy here!

    February
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