Archive for the ‘Campaign’ Category

  • 19 April2011

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    More Than Words

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    On Monday, April 18, we premiered our national television spot for Rosetta Stone on Anderson Cooper 360. The spot is the first ever consumer-focused brand advertisement for Rosetta and serves as the official kick off of “More Than Words: Understanding,” a new integrated brand campaign.

    The concept for the television spot is based upon the profound connection between language learning and community and captures the human emotions and experiences that inspire people to learn a new language.

    Check out our behind the scenes photos, our press release and be sure to view the final ad below.

  • 05 April2011

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    It’s Not Just a Coupon. It’s a Calling.

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    TLC’s new series “Extreme Couponing” premiered April 6th, spotlighting some of the most dedicated discounters from all across the land. When Pappas Group was tapped by TLC to develop an integrated campaign to promote the launch of “Extreme Couponing”, we knew we wanted to make the show standout, similarly to our campaigns for “Future Weapons,” which attracted more than 5 million visitors in thirty days to their website and for “Deadliest Catch,” which drove an entire social community fan base to a single online location.

    For “Extreme Couponing,” we began the physical construction of a 64 square foot wall consisting of over 50,000 coupons which would become the flagship prop of the campaign and can be seen in both print and digital spots. The great wall of coupons has a new home at the headquarters of Discovery Communications.

    TLC and Pappas Group’s on-air spot began its run on March 23rd and can be seen HERE

    Check out some behind the scenes photos from our shoot HERE

    Read our press release HERE

    The end result? The premiere of”Extreme Couponing” led all Wednesday cable programs in ratings among the coveted 18-49 demographic.

  • 11 March2011

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    From Docufide to Parchment

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    In the last two months Pappas Group has helped begin the transition of Docufide to Parchment Inc. With over 7,000 high schools, colleges and universities, and hundreds of thousands of individuals exchanging millions of transcripts and other student records, Docufide by Parchment is the largest network for academic credentials in the world. The name change reflects the company’s strategy to both transform the way education credentials are exchanged and used by education institutions, and to empower individuals, throughout their lives, to personally store, share, and put their education credentials to work. Be sure to visit the improved Docufide website and the brand new Parchment site.

  • 09 March2011

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    Caution: Contents May Bring Ideas To Life

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    In the last month, .CO Internet has been spotted on San Francisco bus stops, in Times Square and on your morning cup of coffee.  We’ll be with the .CO team at SXSW next week as the .COast to .COast tour continues.

  • 26 January2011

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    Beautiful News For .CO

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    We recently wrapped on a photo shoot with Cade Martin for .CO. Can’t give away too much yet, but you can see some behind the scenes images on our Facebook page. Look for the launch of the next .CO campaign in February.

    Cade working his magic

  • 29 September2010

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    Deliver(ing) Big

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    We’ve made a declaration here at Pappas Group; deliver big. Actually, we’ve called this our mantra for a while now, we’re just now proclaiming it externally. We saw an opportunity in a recent ad placement in the Adweek DC program. We wanted to do something different. Something that would be an example of what we try to do everyday for our clients. And that is taking a seemingly simply deliverable, and turning it into a bigger idea. We started with the print ad below by doing our own version of a D.C. declaration…

    Read more

  • 18 June2010

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    Can you buy relevance? AOL, Yahoo and MySpace think so.

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    Lately, I’ve noticed a lot of big, old online brands (think aol and yahoo) have launched rather expensive and, dare I say, traditional ad campaigns in an attempt to remind people that a) they still exist, b) they are relevant and c) they are at least worthy of a drive-by visit.  These brands, which certainly enjoy tons of recognition, crave the “it” status they enjoyed back in the days of Web 1.0 when user expectations were much lower, competition really didn’t exist and control was the name of the day.  Today, I even read here that MySpace is looking for an advertising agency to help develop a campaign to support the “re-launch” of its social networking platform as it continues its battle for relevancy in the Facebook and Twitter era.  I guess the question is, will these ad campaigns make these struggling online brands relevant again?

    New Yahoo Campaignaol new logo Read more

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