Archive for the ‘Campaign’ Category

  • 26 January2012

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    SCS Impact

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    The launch of the new Georgetown University School of Continuing Studies’ Impact site puts the school in rare air. This unique platform designed and developed by Pappas Group serves as an open collaboration environment for students, alumni, faculty and the public. The community allows Georgetown SCS to showcase professors, provide a soapbox for student thought leaders and share the inner workings of SCS with the public. Visit the site, create a profile (which can connect to your LinkedIn, Twitter, Facebook), post discussions, comments, share stories and testimonials or unveil the next big idea.

     

  • 20 January2012

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    Go To The GRAMMY®s

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    To help Hilton Hotels and Resorts celebrate 24 years as the Official Hotel of the GRAMMY Awards, Pappas Group has created the Go To The GRAMMYs Contest. Simply share your most memorable musical journey on Facebook and you could win a trip to the 55th annual Grammy Awards in 2013. Visit the new site for more details on the contest, a look back at Hilton’s very own musical history and a music lover’s travel guide.

  • 13 December2011

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    Eat. Drink. Listen.

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    On December 18th, The Hamilton, a unique 24/7 restaurant and live music venue, will open its doors for the first time. The Hamilton is the latest venture from Clyde’s Restaurant Group and will accommodate up to 700 people in both The Hamilton and The Hamilton Live, conveniently located mere steps from the White House.

    Pappas Group worked with Clyde’s Restaurant Group to create the visual identity for the new establishment, the logo, the website, pens, matchbooks, envelopes, stationery, note cards and more than 5 different menus. Browse an all new The Hamilton website and check out some of the great publicity in The Huffington Post, Urban Daddy, Washington City Paper, and The Washingtonian. Read more

  • 06 December2011

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    Catch-A-Cookie!: A DoubleTree by Hilton Holiday Experience

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    Check out what we whipped up for DoubleTree by Hilton’s holiday card. This year, we went with something slightly different than the usual e-card, the chance to kick back and have a little fun with their classic cookie! Visit Happy Holidays from Doubletree to play and rack up a new high score. Be warned, it might be addictive.

     

  • 03 October2011

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    The Washington Post’s ‘Expert Guide To Going Out’

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    This email blast was created by Pappas Group in collaboration with The Washington Post in promoting their all-new Washington Post Going Out Guide App for iPhones. Print ads were also created that ran as front and back covers for the Express last week. Pappas and Washington Post will continue their partnership as ads promoting The Washington Post’s new Droid app is set to run in the near future.

  • 28 September2011

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    The Extreme Couponers Are Back

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    The season one premiere of the hit TLC show, Extreme Couponing, debuted by leading all Wednesday cable programs in ratings among the coveted 18-49 demographic. Season two kicked off this past Wednesday with two brand new episodes. Click here to see our campaign for season one which was highlighted by a 64 foot great wall of 50,000 coupons. Click below to expand a few of the takeovers we created to help build buzz for season two.

  • 15 September2011

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    Good Things Have A Way Of Coming Together

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    On September 13th, Pappas Group and Clyde’s Restaurant Group launched “Good Things Have A Way Of Coming Together,” a campaign to promote Clyde’s new locally-sourced, grass-fed, hormone-free hamburger.

    Inspired by the local hero status of the Clyde’s burger, we aimed to elevate burger enjoyment to an artistic experience. This isn’t just another meal, it’s a piece of art. Plus, since you can’t see the detail and freshness of each beautiful, fresh ingredient when they’re piled high on your plate, we wanted to make the burger and everything goes into it, the star of the campaign.

    Collaborating with renowned photographer, Adam Levey of Portland, Oregon, we captured imagery of a Clyde’s burger suspended in mid-air. The result? A dramatic, whimsical celebration of a menu item that has been a favorite among Clyde’s diners for over 30 years.

    The integrated, local campaign features synched, animated online banners and a presence on Pandora Radio, including a :15 spot. In addition to DC Metro bus backs, bus sides and rail car advertisements, print ads in DC Modern Luxury and Washington Life are on newsstands today with a Washingtonian ad running next month.

    Pappas Group continues to work with two additional Clyde’s Restaurant Group properties, 1789 Restaurant and The Hamilton, a music and dining venue coming soon to 14th & F, in the heart of downtown DC.

    Check out some buzz and behind-the-scenes photos from our shoot.

  • 07 July2011

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    Events DC

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    On June 22nd, city, business and community leaders joined together to celebrate the unveiling of a brand new identity for the Washington Convention and Sports Authority, now known as Events DC.

    The press conference, held at the Walter E. Washington Convention Center, showcased the new name, logo, tagline, collateral materials, landing pages, and videos, all designed and created by Pappas Group.

    Events DC, formerly known as WCSA, was created in 2009 as a result of a merger between the Washington Convention Center Authority and the D.C. Sports and Entertainment Commission. However, the WCSA brand quickly became cumbersome and Pappas Group was brought on to further align the brand with two other brands that are central to the District’s meetings and tourism industry, “Washington DC” and “Destination DC,” also a Pappas client.

    On the rebrand, Washington, DC Mayor Vincent Gray said, “Building on the nexus between these organizations in the District of Columbia supports our ‘One City’ vision and contributes to making the nation’s capital a more exciting, livable, workable and prosperous city.”

    The three brands now all feature large D.C. block letters joined by a central star. The new Events DC name will be the focus point of a marketing effort intended to draw more events to the Convention Center, RFK Stadium and the D.C. Armory and will build on the city’s $5 billion per year tourism industry.

    Check out the brand new website and view photos from the June 22nd press conference.

  • 19 April2011

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    More Than Words

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    On Monday, April 18, we premiered our national television spot for Rosetta Stone on Anderson Cooper 360. The spot is the first ever consumer-focused brand advertisement for Rosetta and serves as the official kick off of “More Than Words: Understanding,” a new integrated brand campaign.

    The concept for the television spot is based upon the profound connection between language learning and community and captures the human emotions and experiences that inspire people to learn a new language.

    Check out our behind the scenes photos, our press release and be sure to view the final ad below.

  • 05 April2011

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    It’s Not Just a Coupon. It’s a Calling.

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    TLC’s new series “Extreme Couponing” premiered April 6th, spotlighting some of the most dedicated discounters from all across the land. When Pappas Group was tapped by TLC to develop an integrated campaign to promote the launch of “Extreme Couponing”, we knew we wanted to make the show standout, similarly to our campaigns for “Future Weapons,” which attracted more than 5 million visitors in thirty days to their website and for “Deadliest Catch,” which drove an entire social community fan base to a single online location.

    For “Extreme Couponing,” we began the physical construction of a 64 square foot wall consisting of over 50,000 coupons which would become the flagship prop of the campaign and can be seen in both print and digital spots. The great wall of coupons has a new home at the headquarters of Discovery Communications.

    TLC and Pappas Group’s on-air spot began its run on March 23rd and can be seen HERE

    Check out some behind the scenes photos from our shoot HERE

    Read our press release HERE

    The end result? The premiere of”Extreme Couponing” led all Wednesday cable programs in ratings among the coveted 18-49 demographic.

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