Advertisers have access to more consumer data than ever before. With a more focused way of understanding preferences, behavior, sentiment, purchasing patterns, how do these insights inform the creative process? Join Pappas Group at 6:30 PM tomorrow, February 16th, at CIDA Georgetown for Social Media Week DC panel featuring Anthony Pappas which answers what data does for us. The event will feature heavy hors d’oeuvres and a cash bar with the first drink FREE thanks to Rocketfuel. Call 703-683-5954 with questions or to purchase tickets.
Archive for the ‘Branding’ Category
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04 February2012
Anthony Pappas reviews the Super Bowl ads
As soon as the last seconds tick off the clock to end the Super Bowl, everybody begins to ask the same question: who had the best ads? Anthony Pappas breaks down the winners and losers from the Brand Bowl on The Bill Press show. Tune in at 7:30 AM on SiriusXM station 127 and channel 1480 on your Washington, DC AM dial.
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26 January2012
SCS Impact
The launch of the new Georgetown University School of Continuing Studies’ Impact site puts the school in rare air. This unique platform designed and developed by Pappas Group serves as an open collaboration environment for students, alumni, faculty and the public. The community allows Georgetown SCS to showcase professors, provide a soapbox for student thought leaders and share the inner workings of SCS with the public. Visit the site, create a profile (which can connect to your LinkedIn, Twitter, Facebook), post discussions, comments, share stories and testimonials or unveil the next big idea.
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13 December2011
Eat. Drink. Listen.
On December 18th, The Hamilton, a unique 24/7 restaurant and live music venue, will open its doors for the first time. The Hamilton is the latest venture from Clyde’s Restaurant Group and will accommodate up to 700 people in both The Hamilton and The Hamilton Live, conveniently located mere steps from the White House.Pappas Group worked with Clyde’s Restaurant Group to create the visual identity for the new establishment, the logo, the website, pens, matchbooks, envelopes, stationery, note cards and more than 5 different menus. Browse an all new The Hamilton website and check out some of the great publicity in The Huffington Post, Urban Daddy, Washington City Paper, and The Washingtonian. Read more
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03 October2011
The Washington Post’s ‘Expert Guide To Going Out’
This email blast was created by Pappas Group in collaboration with The Washington Post in promoting their all-new Washington Post Going Out Guide App for iPhones. Print ads were also created that ran as front and back covers for the Express last week. Pappas and Washington Post will continue their partnership as ads promoting The Washington Post’s new Droid app is set to run in the near future.
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29 September2011
Audi Financial Goes Live
A successful collaboration with AKQA resulted in this brand new Audi Financial Services site which went live this week and features an intuitive navigation with fresh content and messaging. More exciting work for Audi Financial to come.
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28 September2011
The Extreme Couponers Are Back
The season one premiere of the hit TLC show, Extreme Couponing, debuted by leading all Wednesday cable programs in ratings among the coveted 18-49 demographic. Season two kicked off this past Wednesday with two brand new episodes. Click here to see our campaign for season one which was highlighted by a 64 foot great wall of 50,000 coupons. Click below to expand a few of the takeovers we created to help build buzz for season two.
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15 September2011
Good Things Have A Way Of Coming Together
On September 13th, Pappas Group and Clyde’s Restaurant Group launched “Good Things Have A Way Of Coming Together,” a campaign to promote Clyde’s new locally-sourced, grass-fed, hormone-free hamburger.
Inspired by the local hero status of the Clyde’s burger, we aimed to elevate burger enjoyment to an artistic experience. This isn’t just another meal, it’s a piece of art. Plus, since you can’t see the detail and freshness of each beautiful, fresh ingredient when they’re piled high on your plate, we wanted to make the burger and everything goes into it, the star of the campaign.
Collaborating with renowned photographer, Adam Levey of Portland, Oregon, we captured imagery of a Clyde’s burger suspended in mid-air. The result? A dramatic, whimsical celebration of a menu item that has been a favorite among Clyde’s diners for over 30 years.
The integrated, local campaign features synched, animated online banners and a presence on Pandora Radio, including a :15 spot. In addition to DC Metro bus backs, bus sides and rail car advertisements, print ads in DC Modern Luxury and Washington Life are on newsstands today with a Washingtonian ad running next month.
Pappas Group continues to work with two additional Clyde’s Restaurant Group properties, 1789 Restaurant and The Hamilton, a music and dining venue coming soon to 14th & F, in the heart of downtown DC.
Check out some buzz and behind-the-scenes photos from our shoot.
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29 July2011
BbWorld 2011
This year’s BbWorld was held in Las Vegas with over 2,300 attendees from 750 different institutions. Pappas Group helped Blackboard create event signage, program guides and other event materials including 7 sizzle videos that played in the Bb booth. See some of our work below and congrats to Blackboard for hosting another successful conference! All event photos are courtesy of Blackboard Inc. and can be found HERE.
