Author Archive

  • 22 June2011

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    The VCI National Field Meeting

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    The VCI National Field Meeting is a three-day summit attended by 150 employees from the VW Credit, Inc. Leadership Team, Field Staff, Risk Management, Remarketing, Sales and Marketing, and Credit & Funding. The National Field Meeting is a once-a-year opportunity to bring all staff together to learn more about the overall vision of VW Credit, Inc. and VW Credit Canada, Inc., discuss key initiatives, share best practices, and visit the home of the new Volkswagen Plant in Chattanooga, TN.

    Pappas Group worked to develop both the creative concept and the event identity. In addition, Pappas was responsible for the production of three general session videos, a guide book, banners, presentation templates, table tents for dinner, passports and t-shirts for the “Amazing Race” team building event, welcome and directional signage both at the event and the airport in addition to providing on-site event support.



  • 08 June2011

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    Pure Matters

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    Besins Healthcare approached Pappas Group with the goal of developing a new brand, a unique provider of the finest natural supplements and engineered nutraceuticals. Pappas Group went through an extensive naming process with Pure Matters eventually rising to the top. The name Pure Matters was chosen partly for its ability to be used in a sentence, such as, “Pure Matters for Healthy Bones,” so the name can live alone or as part of a message describing the product itself.

    As we began to concept the new brand’s identity, the logo was deliberately kept simple with hopes the mark would tend to engage itself with the audience instead of just living as a static mark on the box. Our objective was to make the audience confident about what’s inside the bottle and develop connection to the brand’s story.

    Pure Matters launched earlier this week and last month, our Pure Matters style guide won an inaugural Brand New Award presented by Under Consideration.

  • 06 June2011

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    Vote Pappas.CO For Bulby Award

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    The Bulby Awards celebrate the individuals, businesses and brands that are helping to create the .CO global community.

    With over one million .CO domains in less than a year, it’s an honor for Pappas.CO to be nominated in the “Best Content” category. Voting ends July 1st, 2011 so click HERE to vote for us!

  • 26 April2011

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    It’s A New Kastle

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    With six regional offices across the US and Australia, Kastle Systems provides industry leading, fully managed, remote building management and office security. However, until recently, Kastle Systems could not provide their customers, current and potential, with a competitive online user experience. Pappas Group was called on to redesign the Kastle Systems website and provide the security brand with a new corporate identity.Pappas looked to develop a new identity that conveyed trustworthiness, credibility, security, and expertise while still being recognized as an evolution of the current logo that established clients are familiar with. The 3-pronged castle mark was evolved into a fresh and more professional identity. Rotating the castle wall to be viewed on a 45 degree angle created a more dimensional icon.Bringing the type out from inside the mark allowed for a nicer overall shape and a clean, utilitarian san-serif with some subtly unexpected and unique characteristics was chosen for the brand and customized for the logotype.Click the image the image below for the old Kastle Systems homepage. [Click HERE for the new Kastle Systems website."]

  • 19 April2011

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    More Than Words

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    On Monday, April 18, we premiered our national television spot for Rosetta Stone on Anderson Cooper 360. The spot is the first ever consumer-focused brand advertisement for Rosetta and serves as the official kick off of “More Than Words: Understanding,” a new integrated brand campaign.

    The concept for the television spot is based upon the profound connection between language learning and community and captures the human emotions and experiences that inspire people to learn a new language.

    Check out our behind the scenes photos, our press release and be sure to view the final ad below.

  • 05 April2011

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    It’s Not Just a Coupon. It’s a Calling.

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    TLC’s new series “Extreme Couponing” premiered April 6th, spotlighting some of the most dedicated discounters from all across the land. When Pappas Group was tapped by TLC to develop an integrated campaign to promote the launch of “Extreme Couponing”, we knew we wanted to make the show standout, similarly to our campaigns for “Future Weapons,” which attracted more than 5 million visitors in thirty days to their website and for “Deadliest Catch,” which drove an entire social community fan base to a single online location.

    For “Extreme Couponing,” we began the physical construction of a 64 square foot wall consisting of over 50,000 coupons which would become the flagship prop of the campaign and can be seen in both print and digital spots. The great wall of coupons has a new home at the headquarters of Discovery Communications.

    TLC and Pappas Group’s on-air spot began its run on March 23rd and can be seen HERE

    Check out some behind the scenes photos from our shoot HERE

    Read our press release HERE

    The end result? The premiere of”Extreme Couponing” led all Wednesday cable programs in ratings among the coveted 18-49 demographic.

  • 28 March2011

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    Summer of Advertising

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    We’re now accepting applications for our Summer Internship Program for the following positions:

    Business Development

    Project Management

    Brand/Strategic Planning

    Creative – Art

    Creative – Copy

    Technology

    Be sure to download the applicant information below and email brizza@pappasgroup.com with any questions.

    Pappas Group Summer Internship Program

    Also, be sure to check out our full-time positions available here.

  • 18 March2011

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    Das Agency of Record

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    After developing integrated marketing campaigns as well as providing overall creative direction for Volkswagen Credit, Bentley Financial Services and Audi Financial Services since November 2009, Pappas Group has been named Agency of Record for the finance arms of the three respective auto brands.

    From the press release:

    “Pappas Group has shown they are adept at collaborating across multiple agencies to coordinate national product launches,” said Joanna Sherry, General Manager of VW Credit, Inc (VCI). “While VCI and Pappas have produced award-winning work in the past, we believe that this new broadened partnership will continue to deliver tangible business results for VCI.” Beginning in early 2011, Volkswagen Credit and Audi Financial Services’ collaboration with Pappas Group will provide additional information on product benefits, the creation of a customer loyalty campaign in addition to the reinforcement of sales efforts to support the launch of the new Volkswagen Passat in August 2011 and the new Volkswagen Beetle in September 2011.

    “We’re very much looking forward to creating new and engaging experiences for these two great brands, ” said Anthony Pappas, President and founder of Pappas Group. “Our broad capabilities across the creative and marketing disciplines will help VCI achieve their strategic mission of supporting the VW and Audi brands as well as achieve results with their dealer constituency.”

    View the full press release and our case study.

  • 17 March2011

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    Five Great Brands, Five Addys

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    On Tuesday, March 15th, much of our East Coast office attended the DC Addy Awards where we were honored with five awards in the Interactive Media category.  The award-winning work was for the following projects:

    The new ‘PRWeb‘

    Volkswagen’s ‘Miles to Money minisite‘

    Blackboard’s ‘Talk to BB minisite‘

    Georgetown University’s ‘School of Continuing Studies website‘

    .CO Internet’s ‘Opportunity.CO‘

    View our other recently honored work here.

  • 11 March2011

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    From Docufide to Parchment

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    In the last two months Pappas Group has helped begin the transition of Docufide to Parchment Inc. With over 7,000 high schools, colleges and universities, and hundreds of thousands of individuals exchanging millions of transcripts and other student records, Docufide by Parchment is the largest network for academic credentials in the world. The name change reflects the company’s strategy to both transform the way education credentials are exchanged and used by education institutions, and to empower individuals, throughout their lives, to personally store, share, and put their education credentials to work. Be sure to visit the improved Docufide website and the brand new Parchment site.

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