Advertisers have access to more consumer data than ever before. With a more focused way of understanding preferences, behavior, sentiment, purchasing patterns, how do these insights inform the creative process? Join Pappas Group at 6:30 PM tomorrow, February 16th, at CIDA Georgetown for Social Media Week DC panel featuring Anthony Pappas which answers what data does for us. The event will feature heavy hors d’oeuvres and a cash bar with the first drink FREE thanks to Rocketfuel. Call 703-683-5954 with questions or to purchase tickets.
Author Archive
-
04 February2012
Anthony Pappas reviews the Super Bowl ads
As soon as the last seconds tick off the clock to end the Super Bowl, everybody begins to ask the same question: who had the best ads? Anthony Pappas breaks down the winners and losers from the Brand Bowl on The Bill Press show. Tune in at 7:30 AM on SiriusXM station 127 and channel 1480 on your Washington, DC AM dial.
-
26 January2012
SCS Impact
The launch of the new Georgetown University School of Continuing Studies’ Impact site puts the school in rare air. This unique platform designed and developed by Pappas Group serves as an open collaboration environment for students, alumni, faculty and the public. The community allows Georgetown SCS to showcase professors, provide a soapbox for student thought leaders and share the inner workings of SCS with the public. Visit the site, create a profile (which can connect to your LinkedIn, Twitter, Facebook), post discussions, comments, share stories and testimonials or unveil the next big idea.
-
20 January2012
Go To The GRAMMY®s
To help Hilton Hotels and Resorts celebrate 24 years as the Official Hotel of the GRAMMY Awards, Pappas Group has created the Go To The GRAMMYs Contest. Simply share your most memorable musical journey on Facebook and you could win a trip to the 55th annual Grammy Awards in 2013. Visit the new site for more details on the contest, a look back at Hilton’s very own musical history and a music lover’s travel guide.
-
13 December2011
Eat. Drink. Listen.
On December 18th, The Hamilton, a unique 24/7 restaurant and live music venue, will open its doors for the first time. The Hamilton is the latest venture from Clyde’s Restaurant Group and will accommodate up to 700 people in both The Hamilton and The Hamilton Live, conveniently located mere steps from the White House.Pappas Group worked with Clyde’s Restaurant Group to create the visual identity for the new establishment, the logo, the website, pens, matchbooks, envelopes, stationery, note cards and more than 5 different menus. Browse an all new The Hamilton website and check out some of the great publicity in The Huffington Post, Urban Daddy, Washington City Paper, and The Washingtonian. Read more
-
06 December2011
Catch-A-Cookie!: A DoubleTree by Hilton Holiday Experience
Check out what we whipped up for DoubleTree by Hilton’s holiday card. This year, we went with something slightly different than the usual e-card, the chance to kick back and have a little fun with their classic cookie! Visit Happy Holidays from Doubletree to play and rack up a new high score. Be warned, it might be addictive.
-
15 November2011
Happy Birthday Goat
“I was blessed. Some people were born rich. Some people were born good looking. Me, I was born loud.”
Those are the words of William Stilwell in an interview with Dan Steinberg of the Washington Post from a few years back. William is better known to some as Goat, the ‘Let’s Go Caps’ guy, or that loud feller in section 105 but to us he’s just a fellow Pappasite(a shockingly quiet one at that) and today we celebrate his birthday. Read more
