A successful collaboration with AKQA resulted in this brand new Audi Financial Services site which went live this week and features an intuitive navigation with fresh content and messaging. More exciting work for Audi Financial to come.
Archive for September, 2011
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28 September2011
The Extreme Couponers Are Back
The season one premiere of the hit TLC show, Extreme Couponing, debuted by leading all Wednesday cable programs in ratings among the coveted 18-49 demographic. Season two kicked off this past Wednesday with two brand new episodes. Click here to see our campaign for season one which was highlighted by a 64 foot great wall of 50,000 coupons. Click below to expand a few of the takeovers we created to help build buzz for season two.
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15 September2011
Good Things Have A Way Of Coming Together
On September 13th, Pappas Group and Clyde’s Restaurant Group launched “Good Things Have A Way Of Coming Together,” a campaign to promote Clyde’s new locally-sourced, grass-fed, hormone-free hamburger.
Inspired by the local hero status of the Clyde’s burger, we aimed to elevate burger enjoyment to an artistic experience. This isn’t just another meal, it’s a piece of art. Plus, since you can’t see the detail and freshness of each beautiful, fresh ingredient when they’re piled high on your plate, we wanted to make the burger and everything goes into it, the star of the campaign.
Collaborating with renowned photographer, Adam Levey of Portland, Oregon, we captured imagery of a Clyde’s burger suspended in mid-air. The result? A dramatic, whimsical celebration of a menu item that has been a favorite among Clyde’s diners for over 30 years.
The integrated, local campaign features synched, animated online banners and a presence on Pandora Radio, including a :15 spot. In addition to DC Metro bus backs, bus sides and rail car advertisements, print ads in DC Modern Luxury and Washington Life are on newsstands today with a Washingtonian ad running next month.
Pappas Group continues to work with two additional Clyde’s Restaurant Group properties, 1789 Restaurant and The Hamilton, a music and dining venue coming soon to 14th & F, in the heart of downtown DC.
Check out some buzz and behind-the-scenes photos from our shoot.
