Archive for August, 2011

  • 31 August2011

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    So Long August

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  • 26 August2011

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    Anthony Pappas’ 2011 Digital Trends Preview

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    Back in January, Anthony Pappas’s Washington Business Journal column, “Branding: The Bottom Line,” focused on potential trends in digital for the upcoming year. Now that we are more than halfway through 2011, comment below on what you think will be big in digital for the remainder of the year.

    Why 2011 won’t be like 2010
    I’m sure you’ve heard the statistics; 1 in every 13 people on earth has a Facebook page, over 70% of the worlds’ population has a mobile phone. Words such as digital, mobile, and social are inescapable in daily life and becoming almost as ubiquitous as their presence in marketing plans. It’s been gradual, but within the last few years, I’ve seen even the most conservative brands and organizations clamoring for a digital strategy or at the very least, a ‘presence’ online.

    However, 2011 won’t be about statistics or buzzwords or a ‘presence’ online. What you can expect to encounter in digital in 2011 is the precursor of what will become the norm in 2012. If you can incorporate the tactics of the future into your 2011 marketing, your brand, company, organization will not only be seen as a thought leader, but will directly impact the bottom line. Let’s take a step beyond the next step. Let’s explore some of these trends… Read more

  • 16 August2011

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    Pappas + PBS

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    Early in 2011, Pappas Group made a pledge with One Job for America to continue to grow our agency and create jobs. Well, PBS dropped by our offices in late July to speak with Anthony Pappas and one of our most recent hires, William Stilwell, in regards to our pledge. Apart from being a very skilled designer, William is also a local luminary, known as one of the most dedicated (and loudest) Washington Capitals fans in the world, and is affectionately referred to as Goat. View the spot which aired on PBS in early August.