Archive for June, 2011

  • 22 June2011

    0

    The VCI National Field Meeting

    on

    The VCI National Field Meeting is a three-day summit attended by 150 employees from the VW Credit, Inc. Leadership Team, Field Staff, Risk Management, Remarketing, Sales and Marketing, and Credit & Funding. The National Field Meeting is a once-a-year opportunity to bring all staff together to learn more about the overall vision of VW Credit, Inc. and VW Credit Canada, Inc., discuss key initiatives, share best practices, and visit the home of the new Volkswagen Plant in Chattanooga, TN.

    Pappas Group worked to develop both the creative concept and the event identity. In addition, Pappas was responsible for the production of three general session videos, a guide book, banners, presentation templates, table tents for dinner, passports and t-shirts for the “Amazing Race” team building event, welcome and directional signage both at the event and the airport in addition to providing on-site event support.



  • 08 June2011

    0

    Pure Matters

    on

    Besins Healthcare approached Pappas Group with the goal of developing a new brand, a unique provider of the finest natural supplements and engineered nutraceuticals. Pappas Group went through an extensive naming process with Pure Matters eventually rising to the top. The name Pure Matters was chosen partly for its ability to be used in a sentence, such as, “Pure Matters for Healthy Bones,” so the name can live alone or as part of a message describing the product itself.

    As we began to concept the new brand’s identity, the logo was deliberately kept simple with hopes the mark would tend to engage itself with the audience instead of just living as a static mark on the box. Our objective was to make the audience confident about what’s inside the bottle and develop connection to the brand’s story.

    Pure Matters launched earlier this week and last month, our Pure Matters style guide won an inaugural Brand New Award presented by Under Consideration.

  • 06 June2011

    0

    Vote Pappas.CO For Bulby Award

    on

    The Bulby Awards celebrate the individuals, businesses and brands that are helping to create the .CO global community.

    With over one million .CO domains in less than a year, it’s an honor for Pappas.CO to be nominated in the “Best Content” category. Voting ends July 1st, 2011 so click HERE to vote for us!