With six regional offices across the US and Australia, Kastle Systems provides industry leading, fully managed, remote building management and office security. However, until recently, Kastle Systems could not provide their customers, current and potential, with a competitive online user experience. Pappas Group was called on to redesign the Kastle Systems website and provide the security brand with a new corporate identity.Pappas looked to develop a new identity that conveyed trustworthiness, credibility, security, and expertise while still being recognized as an evolution of the current logo that established clients are familiar with. The 3-pronged castle mark was evolved into a fresh and more professional identity. Rotating the castle wall to be viewed on a 45 degree angle created a more dimensional icon.Bringing the type out from inside the mark allowed for a nicer overall shape and a clean, utilitarian san-serif with some subtly unexpected and unique characteristics was chosen for the brand and customized for the logotype.Click the image the image below for the old Kastle Systems homepage. [Click HERE for the new Kastle Systems website."]
Archive for April, 2011
-
26 April2011
1It’s A New Kastle
-
19 April2011
More Than Words
On Monday, April 18, we premiered our national television spot for Rosetta Stone on Anderson Cooper 360. The spot is the first ever consumer-focused brand advertisement for Rosetta and serves as the official kick off of “More Than Words: Understanding,” a new integrated brand campaign.
The concept for the television spot is based upon the profound connection between language learning and community and captures the human emotions and experiences that inspire people to learn a new language.
Check out our behind the scenes photos, our press release and be sure to view the final ad below.
-
05 April2011
It’s Not Just a Coupon. It’s a Calling.
TLC’s new series “Extreme Couponing” premiered April 6th, spotlighting some of the most dedicated discounters from all across the land. When Pappas Group was tapped by TLC to develop an integrated campaign to promote the launch of “Extreme Couponing”, we knew we wanted to make the show standout, similarly to our campaigns for “Future Weapons,” which attracted more than 5 million visitors in thirty days to their website and for “Deadliest Catch,” which drove an entire social community fan base to a single online location.
For “Extreme Couponing,” we began the physical construction of a 64 square foot wall consisting of over 50,000 coupons which would become the flagship prop of the campaign and can be seen in both print and digital spots. The great wall of coupons has a new home at the headquarters of Discovery Communications.
TLC and Pappas Group’s on-air spot began its run on March 23rd and can be seen HERE
Check out some behind the scenes photos from our shoot HERE
Read our press release HERE
The end result? The premiere of”Extreme Couponing” led all Wednesday cable programs in ratings among the coveted 18-49 demographic.
