After developing integrated marketing campaigns as well as providing overall creative direction for Volkswagen Credit, Bentley Financial Services and Audi Financial Services since November 2009, Pappas Group has been named Agency of Record for the finance arms of the three respective auto brands.
From the press release:
“Pappas Group has shown they are adept at collaborating across multiple agencies to coordinate national product launches,” said Joanna Sherry, General Manager of VW Credit, Inc (VCI). “While VCI and Pappas have produced award-winning work in the past, we believe that this new broadened partnership will continue to deliver tangible business results for VCI.” Beginning in early 2011, Volkswagen Credit and Audi Financial Services’ collaboration with Pappas Group will provide additional information on product benefits, the creation of a customer loyalty campaign in addition to the reinforcement of sales efforts to support the launch of the new Volkswagen Passat in August 2011 and the new Volkswagen Beetle in September 2011.
“We’re very much looking forward to creating new and engaging experiences for these two great brands, ” said Anthony Pappas, President and founder of Pappas Group. “Our broad capabilities across the creative and marketing disciplines will help VCI achieve their strategic mission of supporting the VW and Audi brands as well as achieve results with their dealer constituency.”
View the full press release and our case study.