We recently wrapped on a photo shoot with Cade Martin for .CO. Can’t give away too much yet, but you can see some behind the scenes images on our Facebook page. Look for the launch of the next .CO campaign in February.
Cade working his magic
Archive for January, 2011
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25 January2011
No Days Off
Vacation at your own risk. As Katy Reyers found out after a jaunt in Ireland, things might still be exactly where you left them…
…but everything will be wrapped in tin foil.
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17 January2011
A Friday visit from Winston
It was a busy week at Pappas Group.
Throughout the hustle and bustle on Friday, a client brought her dog to our office for a visit. There were smiles, laughter and good old fashioned fun.
Before Winston:
Average Company Blood Pressure: 160/100
After Winston:
Average Company Blood Pressure: 120/80
I think we tired him out too.
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06 January2011
Another failure or pure genius?
There have been a number of very high profile identity changes in the last year that have been utter failures (see: Tropicana and Gap). It may be time to add Starbucks to the list. In unveiling its 40th anniversary logo and signaling its intent to go beyond coffee, Starbucks forgot one critical factor – it’s name.
While there’s a Starbucks on every corner and billions of disposable cups emblazoned with its identity litter the country, they all prominently display the Starbuck’s Coffee name. The new identity leapfrogs the logical intermediary step of dropping coffee from the name and instead eschews the Starbucks name all together. It’s asking an awful lot from consumers to make that leap with them, especially as the brand enters new markets.
In my opinion, it’s a conceited and not so veiled attempt to join the iconic ranks of Nike and Apple in the upper echelon of the brand world. When your name is your greatest asset, why would you run from it? In Starbucks case, I guess that’s a luxury they believe money and ubiquity can buy them.
A couple projections from a strategy guy.
Expect huge amounts of backlash on this one in the short term from angry customers much like what we saw with Pepsi, Gap, Tropicana and every other enormous brand that updates its identity, but don’t expect Starbucks to fold like Gap did. And, I would expect the decidedly down-to-earth, Dunkin’ Donuts to use this change to their advantage and maybe even provoke a fight and try to win over some angry Starbucks customers. I ain’t angry, but I do love me some Dunkin Donuts!
Thoughts?
