Archive for September, 2010

  • 29 September2010

    1

    Deliver(ing) Big

    on

    We’ve made a declaration here at Pappas Group; deliver big. Actually, we’ve called this our mantra for a while now, we’re just now proclaiming it externally. We saw an opportunity in a recent ad placement in the Adweek DC program. We wanted to do something different. Something that would be an example of what we try to do everyday for our clients. And that is taking a seemingly simply deliverable, and turning it into a bigger idea. We started with the print ad below by doing our own version of a D.C. declaration…

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  • 10 September2010

    0

    What’s that in our fruit basket?!?!?

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    The horned melon (Cucumis metuliferus), also called African horned cucumber or melon, jelly melon, hedged gourd, English tomato, melano, or kiwano, is an annual vine in the cucumber and melon family. Often known by its nickname in the southeastern United States – blowfish fruit – it is grown for its fruit, which looks like an oval melon with horn-like spines. The fruit of this plant is edible, but it is used as often for decoration as for food. When ripe, it has a yellow-orange skin and a lime green jelly-like flesh. The horned melon is native to Africa, and it is now grown in California, Chile, Australia and New Zealand as well. (thank you wikipedia)

    Earlier this week we found a new addition to our usual plums, apples, oranges and bananas.

    can you spot the spikey lil guy?

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  • 08 September2010

    2

    Risk vs. Mayhem – I’ve seen this idea before.

    on

    There are a lot of things that piss me off about the ad industry, but blatant copycat ideas rise above everything else.  I’ve worked in and around this industry for long enough to recognize the tremendous force that familiar ideas can sometimes have on the team and the client.   As agency people, we live to avoid the familiar and strive to always be original- always create something new that actually connects with people on some level of intelligence and emotion.  It’s the unofficial oath one takes when she enters “Adland.”  Apparently, the people in charge of the new Allstate Insurance campaign didn’t take that oath.

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