28 July2010
The New PRWeb
PRWeb.com, designed and built by Pappas, just launched a few days ago to much acclaim in the twittersphere. PRWeb, one of the leading online news release companies, came to Pappas Group to take their company to the next level. Our strategy team came back with a strong, clear vision of what their values are and how to articulate that to their website visitors.
22 July2010
Here’s a great video proving that what you create is affected by what you surround yourself with, whether you like it or not. Change your surroundings. Get different points of views. Take a walk. Get inspiration from everywhere. Derren Brown proves that Subliminal Suggestion Works
20 July2010
I wanted to report sightings of flying pigs in the office today! Seriously though, I’m definitely keeping both eyeballs on the clock today. When it turns 2 o’clock, I’ll be shopping! I have been keeping a list of really cool .CO domain names which I am keeping secret…
20 July2010
It’s LAUNCH day!
We are incredibly excited for the launch of .CO today. At 2:00 pm – *ahem* that’s 2 hours, 32 minutes, and 36 seconds as of right now – the .CO domain becomes globally available on a first-come, first-served basis.
.CO, or “dot-co,” has already attracted more than half of of the top 500 global brands, including Facebook, Twitter, and Overstock.com. And e.co sold at an auction for $81K. We’re thinking this may even be the start of the next big thing since the dot-com era, so we’ve been playing around with our own ideal domain names… what would yours be?
Get yours while it’s hot! www.opportunity.co
16 July2010
We’re still trying to figure out who put the strange fisherman on Dude’s fishbowl…
We will find you.
14 July2010
Every planner loves social media, and I am no different. I consume it, I contribute to it, I even talk about it when I’m away from the interwebs. I really think it’s the cats meow and I’m glad it’s here to stay.
I’m just going to put this right out there – I can’t stand Foursquare. Now, I’ve never actually opened a Foursquare account, but a little over a year ago I kept seeing all these updates invading my threads that simply stated a location. With a bad taste in my mouth, I immediately began deleting any party guilty of clogging my twitter feed. I get it, I get the gaming aspect, I get the ego boost of virtually showcasing how you have a life, and I get the data mine of information that advertisers are afforded when people actually use the app. But what I don’t get is what utility it serves.
I was really hoping the “Please Rob Me” site would put a stop to the over sharing of pointless information, but alas it did not. Recently the folks at Barbarian Group up in New York created a service calculating distance to mayorship! Wow, really, it’s that serious!?! I often hear the chatter of needing to “check in” and a few Facebook and Twitter feeds spam me with Foursquare input. Which begs me to question myself, Am I all alone in my distaste of Foursquare?
09 July2010
DS3: Stefan Poulos “Brand Experience: A Syfy Story” from Viget Labs on Vimeo.
So I figured I’d share this video from the Design Share event at Viget Labs a few weeks ago. Stefan presented the Syfy brand guide and discusses what went into the design and identity of the recently transformed brand. One of the big ideas from this presentation has to do with design experiences – you know, the actual experience you have when interacting with a brand versus just browsing through a sleek website.
07 July2010
Dear World,
I am a media buyer. I am a media planner. I spend a lot of my clients’ advertising dollars online. And as such, I revel in the opportunity to infringe upon your internet “privacy” to make sure my targeted audience is seeing my ads on an outlet that I believe they will be receptive to. I’m sorry, it’s the way the business goes. That said, as someone who’s spent the last several years of my life examining and experimenting with various forms of online advertising and targeting, I find myself torn on the level of transparency in advertising.
Below is an article published recently in AdAge discussing a new ad unit, the Power Eye.
